Call a number, the machine gives you a drink and the cost is added to your phone bill. easy, right? Actually, what happened to this unfortunate girl was this: Call a number, wait, push buttons, look confused when there's no information or feedback and then walk away. The value of information increases when the success of a service goes into the negative.
On a side note I got interviewed by Ux expert Juan Leal for his blog recently. Welcome to anyone from southern countries who follows the link here.
Wednesday, November 04, 2009
User Experience: Bad
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