Spotted this Absolut Vodka "Rock Edition" bottle, and couldn't help thinking they've tried to bite a bit more than they can chew here. I think their Disco Edition worked great, capturing the essence of a style, but with something as broad as "Rock" there's just too much variation. You could go from U2 to Queen to Iron Maiden to Rammstein and still be rock in someones eyes, just as you could take black leather and studs as "Rock, "Punk" or "Minority sexual orientation". I personally would be sort of scared of a brief for a "Rock" bottle.
Saturday, December 05, 2009
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